The entertainment industry is a major business and has matured over the past few years, especially in terms of promotions and marketing campaigns that are being carried out.
Print ads across leading newspapers and Social Media posts have taken up a major portion of the marketing campaign.
To capitalize on this tech-savvy nature of fans, Prisma has implemented Augmented Reality and Image Recognition solutions that will enable app users to simply click an image of the movie's print ad or trailer and get access to book movie tickets, meeting the stars, exclusive merchandise, multi-media content, etc.
The technology aims to enhance the experience of a static print ad or movie trailer and make it interactive and engaging. Fans can get access to exclusive content and offers with a simple click and because of our specialty in BI solutions, we will provide advertisers with detailed reports on how the technology has helped.